Two years inside Spiegelworld as a century-old theater became Atlantic City's most ambitious new room.
I directed and shot the build-to-launch documentation for The Hook, Spiegelworld's permanent show inside the historic Warner Theater in Atlantic City. The project ran from the early demolition phase through opening night — over two years of returning to the same building as it changed week by week. Hard hats and exposed beams turned into rigged trapezes, custom bars, and a fully restored 1920s shell wrapped around a brand-new stage.
The deliverables were never a single film — they were a steady drip of behind-the-scenes pieces designed for YouTube, social, and the marketing site. Cast auditions, prop builds, scenic painters, the moment the chandelier first lit up. The footage doubled as press kit material and as launch-week social fuel. The job was to make the long, quiet middle of a build feel as cinematic as the curtain going up.
