PORTFOLIO — INDEX

Nineteen projects. Two disciplines.

AI engineering is what I lead with now — production agents, internal tools, RAG systems, automations. Video and brand work is fifteen years of background that still ships. Filter below.

FILTER

GHL Automation Scorecard hours-saved dashboard

4-BRAND PORTFOLIO

GHL Automation Scorecard

Per-brand adapter pattern counting GHL events × time-saved multipliers — hours saved + dollar value, embedded as a widget inside each GHL sub-account.

Custom inbound tracking dashboard for Remodeling Concepts shown on a designer office monitor

REMODELING CONCEPTS

Custom inbound tracking dashboard

Five intake channels, dual Voice AI agents, JobTread mirror, ten production automations — one funnel view. First message under one minute, 24/7.

Tee Off For A Cause public landing page shown on a laptop — ‘Tee off for a cause’ with golf course hero and Build Your Squad CTA

RNR · FULL-STACK

Multi-tenant golf event platform

1,000+ golfers, captain transfer system, Stripe promo redemption tracking, 6-state My Account. Next.js + Supabase + Stripe.

Two phone lock screens at 6 AM showing Telegram daily-recap pushes for Remodeling Concepts and Tee Off For A Cause

REMODELING CONCEPTS + TOFAC

Morning ops, pushed to Telegram

A 6 AM recap of yesterday's numbers, sent to the owner's phone. Deterministic, fires exactly once across daylight saving, and degrades gracefully when a source is down.

$3.07 Cost per lead · 500+ leads

WOOD LANE GOLF & SOCIAL

Paid-social demand engine

Meta ads end to end: creative, targeting, landing pages, and CRM capture. 500+ leads in 30 days at a $3.07 cost per lead and a 3.1% click-through rate.

Edith Moen Coaching website homepage — Dutch life coaching site with custom CMS

EDITH MOEN COACHING · NETHERLANDS

Full-stack coaching site + CMS, built in a day

Next.js rebuild of a dated WordPress site — custom admin CMS, UTM tracking, Resend email, SQLite content layer, full SEO. Shipped in one day.

GrantBot landing — ‘Stop searching. Start winning grants.’ with live-scan terminal

EMPOWERING CUTS · PHILADELPHIA

Multi-tenant grant research portal

Scans 9 federal/state/foundation sources, scores 163 grants on a 5-factor weighted model, one-click drafts. $14.3M potential surfaced in the pilot scan.

Philly Property Scout dashboard showing ranked investment properties with cap rate, house-hack savings, and financing scenarios

PERSONAL TOOL · WAT FRAMEWORK

Philly property investment scout

Scrapes Zillow/Redfin weekly, filters 145 raw listings to 20 investment-grade picks, scores on cap rate + house-hack savings — top triplex scores 96.8/100 with a 22.26% cap rate.

Gimmelab member courses page — dark UI with amber accents and course cards

FOUNDER · FULL-STACK · LIVE

Credit-based golf tee time SaaS

22 partner courses, full Next.js app, brand system, business plan — “Repricing Golf.” Live at gimmelab.com.

Boardroom Spirits distillery video content

BOARDROOM SPIRITS

Multi-year distillery content engine

Event coverage, production deep-dives, and facility tours for the Lansdale, PA distillery — ongoing program.

Spiegelworld The Hook build documentary

SPIEGELWORLD · THE HOOK

Two-year theater build doc

Documented the historic Warner Theater’s transformation into “The Hook” cabaret — demolition through opening night.

Remodeling Concepts in-house video content engine

REMODELING CONCEPTS

Full content engine + podcast

How-to videos, owner interviews, knowledge-sharing content, and a podcast — one engine for a Langhorne, PA remodeling brand.

SculpMD med-aesthetics campaign film

Med-aesthetics brand campaign

Treatment walkthroughs and team interviews for an Ardmore, PA med-spa. Clinical yet inviting.

Iron Hill Brewery Dad's Got Jokes promo

IRON HILL BREWERY

Father’s Day brew team promo

Promotional video for Iron Hill’s “Dad’s Got Jokes” Father’s Day beer — brewing process and team camaraderie.

Kremp Florist three-generation craft film

Three-generation floral craft film

Cinematic brand story centered on the family florist’s design and arrangement process. Three generations on camera.

TOP DOG COCKTAILS

Mixed-format brand content

Live events, founder interviews, animated explainers, and commercials for a Philly ready-to-drink cocktail brand.

Twenty One Pips coffee and event venue

TWENTY ONE PIPS

Coffee & event-venue marketing

B-roll and live-event coverage for an Ardmore, PA coffee bar and private event venue — empty space to full service.

Toyota Small Biz Big Nudge x Empowering Cuts

“Small Biz Big Nudge” campaign

Campaign film for Toyota’s national small-business initiative, spotlighting Empowering Cuts’ barber program in Philly’s Kensington.

Thirsty Dice PAX Unplugged coverage

PAX coverage + how-to-play series

PAX East/Unplugged convention coverage plus how-to-play tutorial series for Philly’s premier board-game café.

Bluecoat American Dry Gin product photography

BLUECOAT · AMERICAN DRY GIN

Bottle & distillery photography

Product photography for a Philly craft-gin brand — bottles in urban settings and at the working distillery. In-store + social.

Empowering Cuts GoFundMe campaign film

EMPOWERING CUTS

GoFundMe campaign + social cuts

Non-profit barber-program campaign that hit its GoFundMe goal, plus social-format extensions for ongoing fundraising.

Magerk's Pub hospitality recruitment film

Hospitality recruitment film

Culture-focused video showing real service at a Horsham, PA pub — built to attract back-of-house staff.

Want the depth behind these one-liners?

Each AI engineering project has a full case study — problem, architecture, decisions, outcomes. Start with TOFAC.

FEATURED Tee Off For A Cause ↗ CONTACT info@dutchmike.com ↗ LINKEDIN /in/mikemelchiot ↗