SculpMD.

A med-aesthetics campaign that had to read as clinical and as inviting at the same time.

For SculpMD, a med-aesthetics practice in Ardmore, Pennsylvania, I built a video campaign that lives on the website hero and across social. The brief was tricky: med-spas tend to slide into either too-cool-influencer or too-clinical territory, and SculpMD wanted neither. We shot treatments in progress, walked through the actual rooms and equipment, and let the team explain — in plain language — what they do and don't do.

The deliverables were a hero film for the site, a set of treatment-specific short cuts, team intro pieces, and silent loops built for social. The goal was to give prospective patients enough information to feel informed before they ever pick up the phone — and to make the practice feel like a place a person actually wants to walk into.