Iron Hill Brewery.

A Father's Day promo for Iron Hill that put the brewers, not the beer, in the lead.

For Iron Hill Brewery's "Dad's Got Jokes" Father's Day brew, I produced a short promo built around the brewing team — the dads, uncles, and brothers behind the recipe. Instead of slow-mo pour shots, the film leans on the camaraderie in the brewhouse: terrible jokes between batches, the actual process of brewing a small-run seasonal, and the people who'd be drinking it on the holiday.

The piece was cut multiple ways — a longer YouTube version, square and vertical social cuts, and a 15-second teaser for paid. The goal was simple holiday merchandising: a beer you'd buy your dad and feel good about. The film hit the brand's social channels, the website, and in-house screens at the brewpubs.