A product film with Chef Robert Irvine — hands in the barrel, no host-show theatrics.
I directed and produced a product film for Irvine Spirits featuring Chef Robert Irvine on-camera during a live ingredient-blending session inside the distillery. The shoot was structured around a real production day — Irvine working with the master distiller, adjusting the botanical bill, hands literally in the barrel. The goal was to show the chef as a working partner in the gin, not a face on the label.
Deliverables were a flagship commercial cut for paid and the site, a longer behind-the-scenes piece for the brand's owned channels, and social cuts featuring Irvine's reactions to the final tasting. Working with talent of that level is a logistics problem first, a creative one second — keeping the day moving, getting every shot we needed, and protecting his time. We shot the whole thing in a single block.
